Create a Web Site

Your Web site can be as in-depth or as simple as you want it to be. The fact that you have one is what's most important, followed by what it looks like, and then what type of information is available on it.

At a bare minimum it must provide information about the product, information about the author, and contact information so potential purchasers, critics, and distributors can contact you. If you're feeling particularly energetic (and you have money and time to burn), you can also create an online e-commerce site for selling the product, as well as building an online community to support the product. These are not requirements, but are nice features if you're able to provide them (and if they make sense to the product).

Currently it appears the "blog" is the type of site du jour for selling or promoting virtually anything and everything (or nothing). Blogs allow your site visitors to keep up-to-date with the latest happenings without you having to have extensive Web programming knowledge and without you having to pay for someone with that knowledge to update a site for you. Most blog sites are extremely easy to use and require no special knowledge or abilities whatsoever. A great example would be Blogger.

To go any more in-depth with a Web site than a blog, you will probably need to hire a professional to handle all the necessary steps. You'll need a domain name, a Web hosting company, a Web designer, programmer and graphic designer, an e-commerce solution, an SEO specialist to consult with, and to set up service with a company that will handle your online credit card payments from customers. It's a huge project, so don't go into it thinking it will be a simple thing! And unless you're a Web professional, do not even consider doing this project on your own.

Web Site Resources

• Blogger.com
• Wordpress.com
• Dreamhost Web hosting
• Network Solutions domain names