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Marketing
There are many inexpensive ways you can market your book with great results. Of course you can hire a marketing company to launch a campaign on your behalf, but unless you have money just burning a hole in your pocket, that is completely unnecessary.Press releases
Writing a good press release does take a bit of skill and know-how, but I'm confident you can do it and save tons of money over paying someone to write it for you (see the resource links below for help on writing one). Once it's written, then you have to decide whether to fork over some money to get it as widely distributed as possible, or submit it to a free press release service. I would suggest networking with other self-publishers to see what their experiences with press releases have been.Book reviews
The best way to get a book review is to send a reviewer a free copy of your book. The downside to getting this review is that you have no control over it being a positive review! Many successful books and movies have gotten bad reviews, so don't let the possibility of a bad review keep you from trying to get them in the first place.Writers Conferences
The best way to get advice for what works and what doesn't is to network with other authors. It's also a great way to meet potential agents, or at least to learn how to make a great first impression with one eventually. The easiest way to network is to attend writers' conferences and workshops. No matter where you live it's likely that there is a writers' conference that will meet nearby at some point in the near future. Check out the links in the resources listed below for more information on writers' conferences.Agents
Until you've shown there's a ready market for your book, there's no reason to contact an agent. If you've sold more than a few thousand copies of your book then you're probably ready to find one specializing in self-publishers. If you haven't even published your book yet, don't waste your time contacting one. By the time you contact one you want to show a promising history of sales already on the records, a thriving community already in place, and a ready market ready to gobble up anything you produce -- otherwise you're not worth their time.Marketing Resources
- Finding an agent
- Approaching agents
- Marketing e-book
- Issuing a press release
- e-releases.com
- Sample press release
- How to write a winning book press release
- Free press release service
- NYC Writers' Conference: March 26-29, 2009
- Southern California Writers' Conference: March 26-29, 2009
- Why a writers' conference is important
- Writers' conferences and workshops across the country and around the world
- North Carolina Writers' Network
©2008 Lorelei J. Logsdon. All rights reserved.