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Setting the Sales Price
Deciding on the sales price for your self-published book doesn't have to be a difficult decision. The biggest tip I can give you is to step back from the project and look at the book with an objective view -- from an outsider's vantage point. You wrote the book; you poured your blood, sweat and tears into it so obviously you are going to think it's worth a million dollars even if it's just a 20-page pamphlet. However, to a buyer, they are definitely not going to see it that way. Do some research on similar books on the market in order to gauge what the general going rate is for a book of a similar size and scope. Keep in mind that having fancier artwork on the cover does not make the book worth more! Fancy artwork helps to get your book stand out and get noticed, but does not increase its value to the potential buyer. Having a Foreword written by someone famous will also not necessarily raise the value of your book. The value of your book comes from the book's content alone. It is up to you to read your competition and decide objectively how your book compares and how to price it fairly. The general rule of thumb is to set the price at two and a half times the "single-copy print cost," which should not only cover your costs but also cover volume discounts you may give to some distributors, and also allow for a reasonable profit.Selling Price Resources
©2008 Lorelei J. Logsdon. All rights reserved.